-To communicate with you. We use your personal information to respond to your requests and otherwise communicate with you about your orders or accounts. For instance, we may use your personal information to fulfill your order, contact you with information about your order, send you email alerts, send you newsletters, and to provide you with related customer service. We may use your personal information to send marketing communications and administrative information.  

-To manage your accounts, orders and subscriptions. We use personal information to manage your accounts, orders, billing, and improve reorder experiences. We also use personal information to manage subscription services.

-For our internal business purposes. We may use your personal information for our internal business purposes, such as training, data analysis, audits, fraud monitoring and prevention. We may also use it for developing our new products and services, to assess the effectiveness of our campaigns, and to operate and expand our business activities

-Where necessary to the administration of our general business, accounting, recordkeeping, and legal

functions.

-To protect our legal rights and prevent misuse. To protect the Commercial Services and our business operations; to prevent and detect fraud, unauthorized activities and access, and other misuse; where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of any person or third party, or violations of our terms and conditions or this Privacy Policy.

-Other permissible uses. We also may use personal information in other ways, for which we provide specific notice at the time of collection.